Indian Digital Economy is growing at lighting speed. India is among the top three global economies in number of digital consumers. With 560 million internet subscription in 2018, up from 238.71 million in 2013, India is the second-largest internet subscriptions market in the world. Likewise, India has second-largest number of instant messaging service users worldwide, just behind China. With the ease of internet access, the number of social media users in India stood at 326.1 million in 2018.

The Indian Media & Advertising industry is on a high growth path, and appears to be finally reaping the benefits of demonetization and the Goods & Services Tax (GST), that had hit the growth of Adex in 2016-17. Surpassing the projected growth rate of 12.03% for 2018, the advertising industry grew by 14.6%. In 2019, the market is expected to grow by 16.4%, adding Rs 9,980 crore to Adex, taking it to an all-time high of Rs 70,888 crore. Whilst it is no surprise that in a rapidly digitising India, most of the growth in 2018 has come from Digital.

With the rapid proliferation of digital tools and vehicles and flourishing consumerism, modern day marketers are blessed with myriad of opportunities. On the other hand, marketers are also taxed with the plethora of choices, and the task of hitting the bull’s eye by arriving at the best ROI generating channel and strategy can be the most difficult task undertaken by them. And most often than not, there is no standalone channel but a holistic mix tailored to each business that fetches the returns. The marketing world is dynamic and ever-changing – trends, technology, and tactics are never stagnant. For instance, in 2018 India marketers voted Social media, Website Marketing, Search Marketing, Email Marketing and Video Marketing as the top 5 online marketing channels, each having its own advantage. This clearly shows that an average marketer cannot be restricted to one domain and needs to converge various aspects of online activities to make the cut.

Through this event, we hope to tackle the major challenges faced by the marketers as well as agencies within the digital marketing universe. The current market trends and peer experiences will be represented through a series of case-study style presentations and thought-provoking discussions.